Friday, September 19, 2008

An interesting "cross promotion."

Many theaters have done what we call "cross promotion:" tying the subject of a play to something in the real world in an attempt to promote both things.  A theater doing a show set in an italian restaurant might work out a meal discount at a real restaurant, for example.

The Caldwell Theatre Company kicks it up a notch with its planned event on Saturday, September 20th; in conjunction with its play about the inanity of national politics, they're holding a Voting Registration Drive in their lobby.

According to Attention Must Be Paid, the theatre blog for the Orlando Sentinel:
Caldwell Theatre Company hosts a non-partisan voter registration drive Saturday, September 20 from 5 p.m. to 10 p.m., and on Sunday, September 21, from noon until 4 p.m. in the theater’s lobby, located in the Count de Hoernle Theatre at 7901 N. Federal Highway, Boca Raton.
Details on the process can be found on the blog.

(And if anyone finds mention of this in an actual South Florida newspaper, please send me the link; I haven't been able to find it.)

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